In today’s digital-first economy, getting found online is more important than ever. Whether you’re a plumber in Mackay, a beauty salon in Sarina, or a local café in Townsville, one tool consistently drives traffic, visibility, and trust: Google Business Profile (GBP). At Nexxiv Australia, we help small businesses optimise their GBP to show up when locals are searching for services just like yours.
What is a Google Business Profile?
A Google Business Profile is a free listing that appears in Google Search and Google Maps. It displays your business name, location, phone number, website, opening hours, reviews, photos, and more. It gives potential customers everything they need to choose your business – right from the search results.
For example, when someone searches “electrician near me” or “best mechanic in Sarina”, businesses with optimised profiles show up in the coveted Google 3-Pack at the top of search results. That’s prime real estate for generating leads.
Why It Matters for Small Businesses in Australia
Australians are increasingly relying on mobile search to find local services. In fact, over 60% of all Google searches are now mobile, and location-based queries like “marketing agency near me” or “website designer Queensland” are exploding.
Your GBP is your digital shopfront. With a properly optimised listing, your business:
- Shows up in local searches and Google Maps
- Builds trust with verified reviews and accurate info
- Encourages calls, website visits, and direction requests
- Increases conversion by showing your business is active and reputable
What Makes an Optimised Google Business Profile?
Here’s what Nexxiv Australia focuses on when setting up or improving a client’s GBP:
- Accurate business name, categories, and contact info
- Up-to-date opening hours, holiday hours, and service areas
- High-quality images of your products, team, or location
- Regular posts to show activity and boost engagement
- Encouraging and responding to customer reviews
- Keyword-optimised business description
How Nexxiv Helps You Get Found
Most people won’t make it past the first page of Google. That’s why Nexxiv integrates your Google Business Profile with your SEO, website, and marketing strategy, ensuring that:
- Your business appears in the Google 3-Pack for local searches
- Your reviews are monitored and responded to professionally
- Your services are listed with keywords your customers actually search for
- Your listing stands out with strong visuals and fresh updates
We work with businesses across Queensland to boost their local rankings and visibility. Whether you’re a tradie, property manager, retail store, or startup, we make sure your online presence works as hard as you do.
Want to be found on Google? Let Nexxiv Australia set you up for success.
If you’re not showing up when locals search for services in your area, you’re missing out. Contact Nexxiv today to optimise your Google Business Profile and connect with more customers right when they need you.